Are You Losing Sales with Poor Branding?

Today I thought to discuss the power of branding for your business. If you are a serious business owner (or plan to be one) you should be thinking about your branding as your first concern. It is so vital to your overall success that it can literally make or break your campaign. An improper branding campaign for your business can hurt your sales more than any other factor.

To be able to understand the true importance and power of your branding, first we have to discuss the art of writing sales copy. If you don’t recognize these terms, I would implore you to do some research into writing sales copy. One of my favorite websites to learn new ideas about writing copy is the blog at CopyBlogger. The term “writing copy” refers to the art of writing content that sells. This can be especially useful for creating advertisements, making website pages built to deliver sales for products and more.

For instance, one statistic I always like to refer to is that 80% of the total effectiveness of any advertisement can be found in the headline? This means that if you simply write your headline wrong, you’re surely going to see dramatically less success whether it’s an advertisement or the opening header line for your own website. Have you ever noticed that people seem to share links on Facebook all the time without even researching the links they’re sharing? It’s because people literally read the headline and click share! Most readers don’t even look past the headline.

Curiously, many people don’t take the time to research and verify sources before committing to sharing a post on the internet. In the same way, the majority of people who come to your website are not expecting to purchase something, but if your copy is right, they will be ready to buy by the time they leave the page. Anyone can sell anything to anybody and that’s the truth. Like the old saying, you can sell ice to a snowman. With the right kind of persuasion you can get anybody to buy anything, as long as it appeals to their nature, their needs and their wallet, you will have a selling product.

But the only real way to use sales copy to make more sales is by providing excitement and evidence towards the idea that your product will actually help them succeed in whatever way you’re aiming to sell them on. This is why when it comes to your beats, proper headlines will only go so far. What’s the reason for this? Easy! The reason is because anybody who comes to your website can listen to your beats right away. So, as they say, the proof is in the pudding :).

But that doesn’t mean you can’t make people perceive your beats at a much higher value by simply using the right headlines. For instance, if you have worked with ultra famous rappers such as T.I., Lil Wayne, Eminem, 50 Cent or others, then simply mentioning that in a headline can dramatically increase your overall selling power. The way people perceive you is everything no matter what business you’re attempting to start.

Which Brings Me to Branding

Branding is very similar to writing copy and the art of sales copy. The only real difference is that the thing you’re trying to make look good in this case isn’t your products, but your business as a whole. Branding is everything from the graphics you use to the quality of your website. Of course we do professional eCommerce design, check out our portfolio and pricing if you’re interested. But while the look and feel of your website is a huge piece of the puzzle, it’s not enough. You need a proper slogan, headlines, and most importantly you need to set yourself apart from the competition.

Powerful forms of branding can include graphics and design, your logo, your website, the features your website has and more. Your branding can be found in your voice tag for instrumentals posted, your advertisements and more. Every single headline, piece of content, photo, video, graphic and more can have an effect on your overall branding and sales. If you want to succeed as much as possible you are going to need to pay close attention to not only how you are perceived by your audience and clients, but also, how do you carry yourself and your business?

Ask Yourself: Does your Business, Overall, Come Off as Professional and Trustworthy, or Amateur and Weak?

This is a fundamental principle of branding. You have to take a real long, hard look in the mirror (metaphorically speaking) and figure out whether or not your business is perceived by the public as being super awesome or super lame. Everything has a small roll to play, from the quality of the graphics you use, the quality of your web design, your logo, the quality of the videos you produce for your business, etc.

Every little thing piles up when it comes to branding and it is all very important to understand if you expect to make the kind of money and see the kind of success you probably want to see. So now it’s time to ask yourself, are you doing all you can?

Invest in One of our Products

Found in the sidebar on desktops or at the bottom of the page on mobile devices. If you aren’t investing in your business then you are definitely going to see less results than somebody who is, most especially so when talking about your education for marketing yourself, which is actually very cheap anyway (our courses and services are affordable for anybody).

I hope to help you achieve a higher level in your business, but to do this you have to invest and support us. :). Have a great day and may your success always rise!