A Mental Note for Entrepreneurs
If you’re trying to make your business take off, one way or another, you’re going to have to come to grips with a few harsh realities before you do. The fact is you’re not going to succeed every time you try, and that’s exactly what today’s blog post is all about. I think that there’s a common misconception when it comes to the word “entrepreneur”. People generally, at least these days, think of entrepreneurs as big time businessman and women who are ready to take on the world and make some serious money.
In fact, though, an entrepreneur’s real job is to overcome obstacles. When you look at it that way, it’s no wonder that you are simply not going to succeed as often as you’re going to fail. You could put out ten different advertising campaigns before you find one that actually works for you and that’s if you’re lucky. Finding the right method of promoting yourself is only one piece to the puzzle.
You can make any form of advertising work, whether it’s using Facebook ads to build a mailing list to help you sell beats, or whether you’re growing your social numbers through paid ads. You could be buying Soundclick advertisements every day and still not make a cent off of your craft. There’s no way around it: you’re going to fail. If you’re anything like me, you’re probably going to fail more than you succeed at first.
Personally now, at this point, I’m pretty confident I can pay to promote myself on a multitude of websites and still make money from my advertising and promotions. But there are plenty of advertising platforms I have yet to really tap into, and there’s only so much money to go around for ads when you have the rest of your business expenses, time restraints and life issues to deal with.
Speaking of life issues, sometimes you’re going to be held back by your life in a number of different ways. My situation, life-wise, right now is pretty intense! It’s hard to find the time to get everything done, and yet my clients know that even with intense hold-backs I still complete their work. It’s a massive discipline to be able to push through your life’s issues and work for your business.
Even if you just have a 9-5 job and have kids, you’re going to have a harder time getting your business off the ground than others. Coming home from a long day’s work just to open up your computer and work even more can be truly discouraging. Though I don’t have a full time job other than my business, I know you can easily get discouraged from these kinds of issues.
Being an entrepreneur is nothing like Hollywood makes it out to be. Being an entrepreneur is about pushing through whatever you have to in order to force your dreams into reality. Don’t wait around for somebody to come by and give you everything you’ve ever asked for, do yourself a big fat favor and make your dreams come true. Whatever you have to do to make it happen, make it happen!