How to Become Lucky so Success Finds YOU!
An interesting experiment documented in this paper says it all. The amount of luck you find yourself having is almost entirely based on your own mind. In a word, you create your own luck. The paper showcases a few experiments to determine the difference between people who generally have good luck compared to those who generally have bad luck.
The experiment consisted of giving a number of people a simple task: to count the number of images in a news paper. The average unlucky person ended up taking over two minutes to count all the images, while lucky people tended to take only seconds. The reason they were able to accomplish this so much faster is that they saw that on the second page, in HUGE two-inch high text, there was a headline that says “Stop counting, there’s 43 images in the newspaper.”
Becoming Lucky is All About an Open Mind
The fact is that most of the time being unlucky is just a habit of not noticing unexpected opportunities. If you simply open your mind a little more you might find that luck is all around you. Being lucky has nothing to do with your genes, it’s much more about your ability to stay open to good things.
Having said that, another important aspect to understand here is that not only do you have to keep your mind open for new opportunities, but you also have to put yourself in a position that you can see the good in bad situations.
Especially when it comes to business, but also in all other aspects of life, you must have a resilient attitude and be ready to look at the bright side of hard situations. If you are finding yourself put under difficult circumstances, it’s important to always look for a bright side. If you aren’t capable of doing this you may find the whole world to be a cruel and unforgiving place, but on the other side of that double edged sword you’ll find that there are opportunities around you everyday which could change the course of your luck immediately.
Everything is Going to be Okay
Keep in mind that no matter what the situation is, as long as you’re alive, there’s plenty to be grateful for. For me I like to always remind myself that I live in America, and I don’t take for granted the many luxuries that come from living here. I feel like a lot of people from the USA like to look down on their own country, stating that we have enormous amounts of corruption in corporations and criticizing other things about America.
But the grass is ALWAYS greener on the other side, and so instead of focusing on the negative I like to focus on the positive. Living in this great nation makes it possible and easy for me to run my own online business, and in terms of tax payments I actually get to write off a LOT which helps my payments go down.
Aside from that, living in this country means I don’t have to worry about going hungry which is a huge luxury. Even for our poor we have food stamps and thousands of food banks where anybody can go and get food no matter what their status is.
I consider myself a lucky person because I surround myself with as much positive thinking as possible. I look at negative situations and can usually find the positive aspects of them. This is the difference between unlucky people and lucky people.
Definitely read up on our eBooks and purchase a product from our home page to set yourself up to be lucky by equipping yourself with the right knowledge and allowing yourself to see the educational opportunities right in front of you.
Anyone can sell Anything to Anybody
In this post we’ll be discussing what I consider to be an important topic. It’s actually more like a fact than a topic, but the basis is that anyone can sell anything to anybody. Mark Cuban actually said that exact statement on Shark Tank on an episode where the pitcher was trying to convince Mark it would sell. It’s like the old saying, you could sell ice to a snowman. The reason this is important to understand is that, while it’s true you can sell just about anything to anybody, the fact is not everybody’s business is going to be around five years from now.
In fact, a statistic I love to throw around is that out of every 100 small businesses started, only 20 of them will make it past the five year mark. My business has been paying all my bills for over six years now, so I’m proud to say we’ve made it well over that mark.
But what makes it so our business survives when the majority of businesses die off so quickly? It’s certainly not that we have better luck than other businesses. From any business standpoint, you’re going to eventually have to deal with EVIL customers or worse yet, you might get scammed here and there for upwards of hundreds of dollars.
It’s not uncommon for people in this market to hire out for web design, spend over $2,000 and end up getting nothing. That’s why when it comes to getting quality web design, we always say go with the Web Design Marketer’s.
Aside from that, I’ve personally spent upwards of $500 or $600 on advertising that literally just got taken from me. Meaning, I spent the money and actually never got word back. I filed a dispute and they would not let us win due to some weird issue about the receiver of the money being overseas or something like that.
It’s crazy what people get away with these days, but in reality those kinds of mistakes were all my own. I shouldn’t have paid big dollar to a person I met on a forum that didn’t have a proper sales page and business funnel in place. You can always tell the fakers from the real deal and I should have known better.
What a big mistake I made to lose that money. Another time I lost $500 due to a dispute gone wrong: one of the old members of Beats4Legends had a beat for sale on our website, and exclusives were sold. Yet weeks passed and no files were delivered. The customer contacted me angry and I had no idea that the job hadn’t been delivered, as I had trusted my producer to do it as he said he would. Turns out my producer had lost the files and neglected to tell me. If I remember correctly we never sold his beats on our site again for that reason.
Everything is Always Your Fault
But all of this comes down to one thing: when I lose money, or fail somehow, it’s always my fault. You can try to blame the scam artist or the producer, but in the end it’s me who did the deal and I am the one solely responsible for letting it happen.
So as my business continues forward, I always make sure to learn from my mistakes. It’s probably the most important rule in all of business! If you are not willing to learn from your mistakes, you will not make it past the five year mark as so many don’t.
Perhaps you came in spending too heavily and the investments you made turned out to be bad. Maybe you just ran out of money and never made any progress. In reality though you can start a business with $1,000 in your pocket. It helps to have $10,000, or more, but in reality I didn’t have more than $1,000 when I started and anybody can come up with that much money. It’s still a lot of cash, sure, but you can find a way to come up with $1,000 here in America and in most other countries as well, even if you have to work for it for a couple months and live with your mom!
Another BIG factor that can ruin your business in the first five years is what kinds of products you offer. If our products were all bad, the reviews ALONE would be enough to hurt our business significantly! It’s not enough to simply want to sell, you have to make sure you have products WORTH selling and priced reasonably! If you haven’t gotten this down, you’re sure to fail.
I hope this blog post has gotten you started on your Friday afternoon with some motivation to go SELL and make something WORTH SELLING! Not to make mistakes and to make it past the five year mark of running a business, like 80% of small businesses fail to do.
Look in the sidebar or scroll down (if on mobile device) to find links to all of our great products! Take advantage and buy a course or two to increase your knowledge and lower your chances of failing.
Facebook Advertising Methods
Today I thought I would take the time to create a Facebook advertising blog post. There are plenty of ways to make Facebook successful and there are a few key facts I think you should know if you plan on getting involved in this social media platform. There’s a lot to cover in just the short amount of time I have to write this blog post, and I want you to really get the most out of this lesson and blog post, so I’m going to make sure to dive right into it.
Fan Pages VS Regular Pages
The first thing I want to make clear is that there’s already a decision to weight in on before you even get started on Facebook. Are you going to be the guy who has a fan page for your business, or a regular account for your business? The truth is that there is a lot to consider here. First of all, having the fan page means being able to put cool things on your website such as “Like” boxes, as well as many other cool features that come along with it.
The problem, though, is that basically you’re dealing with a page that the majority of your followers won’t be seeing. With a friendly real-person account, you have less of this happening. Facebook has an annoying algorithm in place that only roughly 10% of the people who have liked your Facebook will generally see one of your posts. This number is increased if more people like a certain post, then Facebook might feel generous and end up showing your post to more people.
But for a standard post advertising your service, which won’t be getting tons of likes, will only get about 10% circulation no matter how many likes you have. So if you have 10,000 likes, that number can seem okay because ten percent is still one thousand people seeing your blog post. But if you plan on selling beats on the internet, then every eye viewing your page is essential.
With a normal page you’ll find a lot more people in general will see your posts, but there are limits to this algorithm as well. Unfortunately it’s just one of the things about Facebook you need to keep in mind and consider. A lot of people consider paying for likes to be a waste of money for this reason. One thing to consider is that if you buy a bunch of FAKE likes to blow up your numbers, since only 10% of the people on your feed will see your post anyway, this makes fake likes considerably less effective. What it ends up doing is making it so even LESS people see your post, because now that tiny 10% is split among a bunch of fake accounts as well.
Advertising on Facebook Ads
When it comes to getting likes on your Facebook account, be sure to use nothing but the Facebook advertising tool to get likes (if you pay for them at all). Target your exact audience and make sure you’re getting real likes.
One thing to consider, though, is that EVEN the Facebook advertising tool itself (linked above and found on Facebook’s official website) can provide you with fake likes. This happens because of people using bots and software to like lots of pages all at once, this is a way of boosting your fake likes, simply get a bunch of fake accounts to like you. The problem is, to make it untraceable, these software have to target EVERY page they see.
This means that you’re probably getting fake likes even if you don’t pay for them, if you’re using Facebook advertising tool or any other advertising platform for that matter. But there is an easy way around this. Instead of putting your ads in the sidebar, put your ads only in the news feed. This dramatically increases the quality of the likes you’re getting on your page and it will likely render a lot more real eyes and likes for your money.
I know this is pretty crazy, having to worry about fake likes using a pay per click advertising platform, but it kind of is what it is. The truth is on the table and now you at least know there are ways around this. To further prove my theory, please take a look at this YouTube video made by a different person titled Facebook fraud. The video can explain it with visual details. So if your plan is to sell beats online then this is a good place to start, just know the details so you can carefully plan your advertising campaign.
Learning how to sell beats on Facebook is more difficult than one would imagine because there are so many ways to make money! One way, if you have a page of any kind you can create a page in the apps area which allows you to post HTML content. This is very helpful because you can post opt-in forms for gathering emails from your target clients. This and you can also put a like button right next to it. This is powerful Facebook advertising because you can now get likes AND opt-ins for your money.
Posting in Groups
A simple method for gathering traffic on Facebook for selling beats and other markets is to simply join a ton of groups and make posts every day for them. It drives some traffic and sales, the only problem is that it’s annoying. Other people in your feed have to watch as you post to multiple groups at once, which can annoy your prospects and make you look weak.
But on the other hand, you can easily get traffic and a couple sales this way. So you have to consider if it’s worth building your mailing list a little faster and making a little more money. It’s a lot of manual work and I always like to think of time as money. Well, no, money is time. The fact is time is more important than money, so while money is time, time is not equivalent in value to money. To me I’d rather hire 10 people to do 10 different tasks to get it done in a day, instead of trying to do all ten tasks myself and taking a month.
In this way, simply hiring a group from another country for cheap to help you sell beats and expand on social media platforms like Facebook can be very beneficial. I like to hire out to the Phillipines as I get good work for my money, it’s cheap and they work very hard for me. Knowing where to outsource these kinds of things is important, and realistically you can outsource every single thing you do in business from SEO to Facebook to PPC or whatever else.
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This course comes with two eBooks as a bonus, including the EXTRAORDINARILY powerful eBook “Power“, which is a $25 value. Aside from that it comes with another eBook on DIY PR, which includes a hot list of contacts for you to get in touch with today.
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Rank Your Website on Google 2015
Today I want to discuss Google and how we’ve personally been flying up in the search engines for all of our main keywords without limitation. Our constant and consistent progress in ranking on Google has landed us at the top of the second page for all of our currently targeted keywords including “sell beats”, “sell beats online”, “selling beats”, “how to sell beats” and more.
Now to be able to achieve these rankings first we had to take a look at our backlink profile and eliminate all the bad links which were hurting our rankings. This was not easy as we already had thousands of backlinks which were not helping us rank higher.
These days, in 2015, you need to really know what to look for in terms of bad link building techniques. You can’t just rely on software like the old days, you have to be willing to do manual SEO work if you expect to rank highly in the big G. By manual I mean using no software at all a lot of the time, and when you do use software it can’t be used like it used to be… You have to be very careful and create “buffer” links before the link juice hits your home page.
Back in the day it used to be about blasting your site with thousands of backlinks and it didn’t really matter much where those backlinks came from. Nowadays it’s a lot different, it’s more so about getting just a couple hundred backlinks and then having the thousands of links sent to that small number of back links instead. That way instead of all the links pointing to your website and hurting your rankings, you just have a few hundred top quality link pointing to your website per month, and those links all have tons of backlinks helping them be more powerful links.
In the end, you get results like this:
These are just a few of the keywords mentioned, I’m also nearing the top of the second page for “selling beats” as well as many others. So the question becomes, how can you achieve the same rankings?
For this reason we are, as an experiment, releasing an SEO service. We have two packages, one being $99/mo and the other being $199/mo. Considering the recent spike in pricing for top quality, manual, Penguin and Panda safe backlink services, these are actually quite cheap.
As a side note, we will guarantee your rankings to rise every month that you pay for us or we will do the next month of SEO for free. That is how confident we are that you will rank in 2015.
Pricing your Beats and Licenses
A lot of my clients come to me asking about pricing of their beats and how they should read the value of their production. The truth is that you can’t just apply the same prices everybody else is using on their beats and expect to have the utmost results with those prices. There is an important line to cross and it has to do with what your beats are worth when compared to others in your market.
Don’t post your exclusive beats for $500 because some other big name producer on Soundclick does it if your beats don’t match up to theirs. You have to look at it in terms of value and what your beats are worth WHEN COMPARED to others in the market. Your price should be a reflection of your skill verses your competitor’s skill and pricing.
Personally I think for producers who are just getting their foot in the door, a good $100-$200 for exclusive rights sounds about right. You don’t want to price too high at first, in fact you would be better off in most cases starting low and seeing how business does and how people react to your prices.
If your friends and family say your beats are great and worth every penny, that means basically nothing. The only way you’re going to know if you are going to sell your beats easily at your price ranges is by marketing yourself and seeing how actual customers react. If you hear nothing but crickets and frogs chirping, without anybody contacting you to buy beats no matter how much energy you put into marketing your product, then the price and value of your beats is an excellent place to look for answers.
Your prices might be too high or, honestly, your beats might not be good enough. If you want to sell beats on the regular then you’re going to need to understand that your beats need to be at a certain level. If your beats are wack and you don’t make good music yet, then you might consider posting your beats at $35 exclusive rights, like I did when I first started.
I’ll be honest, I originally only started with a wack little Soundclick page that was free and the only beats up were pretty wack as well. But I got by posting beats for $35 exclusive rights and I was still able to sell beats even right in the beginning. That’s with a free Soundclick account and pretty much nothing else. So I want to make it clear that no matter what it is possible to make a little side income off of your beats, unless you’re truly horrible and in that case maybe just practice making beats five hours a day for a few months and your skill level will have improved greatly.
So all in all, compare your beats to others and check out their pricing. Being totally honest with yourself, figure out what the value of your beats are and try to sell them at that price. To learn more about how to sell beats, be sure to purchase one of our educational courses on the homepage or look at the sidebar of our website to find links to our best courses.
The Reason 80% of Businesses Fail in 5 Years
This is a concerning statistic but it’s absolutely true. Can you believe it? Only so many of us are even willing to start a business because of the high amount of risk, involvement and investment necessary (both in time and money) to make it profitable.
So it must come as disconcerting news that even if you do try your best and start a business, just talking statistically, there is an 8/10 chance you will fail. WOW! That’s a lot of businesses failing, a lot more than there are actually succeeding. Obviously I’ve been lucky and resourceful enough to actually be one of the long running successful business owners. Our profit margins are high and so it would be pretty hard to sink the ship, but that’s what you get promoting on the internet (easy money, cheap to get sales).
But why is it that 80% of small businesses fail? What does this mean for you and selling beats on the internet? The fact is even if you use advertising on mediums such as YouTube, Soundclick or Soundcloud, you’re still at a disadvantage always. That disadvantage is that everybody around you is trying to do exactly what you’re trying to do, and five years from now you have to have your business continuing onward. Easier said than done, trust me I’ve been in business for six years and you can get hit with a curve ball at any time. It’s just the natural way of business.
Luckily I’m here and available to give you some tips and pointers on how to sell beats for the long term and not just waste away your business over time. The first thing you need to understand is that out of the 80% of small businesses that will fail within those short five years, the vast majority of those failures will be due to poor planning. Don’t start spending money at first, instead spend at least a few months on a notebook with a pen, writing down all your possible ideas before you start randomly trying tactics.
You need the proper foundation, and I can sum it all up in one word: PLANNING. Without proper planning and actually spending the time to ask (and answer) the tough questions you might feel uncomfortable thinking about, you will fail. You need a truly powerful foundation and brand to start with.
For instance a highly articulated marketable website with all the right features to make you money, like we can build for you with our company Web Design Marketer, as one example. You also need a proper logo, the right marketing funnel, the right products and most importantly you must be able to provide long term value to your clients and customers.
Don’t expect this to be an easy ride. The fact is you will need to be smarter, better and more powerful than your competitors to last. To gain this power (discussed thoroughly in our amazing eBook Power) you need the knowledge to make then right moves.
For me, the first several months of starting my business were spent completely on the notebook, trying to come up with ideas. For instance, how am I going to promote?
And I didn’t rely on free methods of promotion either, because in truth you’re not going to be able to make your business take off with free traffic for the most part (not always true, but almost always).
So I started figuring out where I was going to spend money, and how I could make a brand with the least possible amount. This was way before I ran my own web design company and I didn’t have the advanced skills at the time to create a formidable website. So I actually came up with that on my budget, a budget for spending on a proper Soundclick layout and web design.
Now keep in mind I didn’t actually have money to spend on this (lol). So it was important to figure out another important factor: where am I going to come up with this money? But before I could even get there, I still had to figure out what the absolute minimum budget I needed for starting my business out and letting it succeed right away.
I came up with about $800 in advertising budget just for the first month, or that’s what I needed anyway. I continued spending time planning my budget. All in all I needed something like $1200 or $1500 to start my business. I knew this because of proper planning and I had a realistic plan. I KNEW my plan would work because I spent months researching, asking other business owners and investigating what everybody was doing to profit.
The next part of my plan was to come up with the money, so I started thinking of sales I could do to quickly come up with that much money. Pages and pages out of my notebook were spent writing out the steps (all of them) for making this all happen. It was quite a task and took several months.
If you want to not fail, equip yourself with the right forms of power (including knowledge… Again our eBook Power is amazing for this, but Beat Selling Monter and other courses on our website also are hugely helpful. Consider buying all of our courses at once if you don’t have a clear direction on what you want to do, you can save a lot of money this way and seriously succeed.
Selling Beats Beyond the Net
Selling beats online has never been a bigger industry. These days you can sell your beats on websites like Soundclick, Google and Soundcloud so easily it seems like there’s enough room for everyone and their brother to make a living off of music. Thousands of new musicians surface in the United States every year and there are endless opportunities in the online marketplace for making money from beats.
One thing to keep in mind though is that a few of the guys I know making a living off of their beats don’t do any online marketing at all. This is important to understand because the internet is really only one single marketplace for selling beats. A lot of money can be made from the internet but the offline marketplace is actually a huge gold mine for selling beats online as well.
The main difference is if you plan to promote offline the pricing is different. First of all, you can even use the internet to make offline connections for selling beats, such as connecting with publishing companies for instance. Aside from that, more money can be made by simply utilizing networking offline. You can find clients who are willing to pay top dollar for beats if you put yourself in that position. The question then becomes, where do you find your clientele for these offline purchases?
Most of the time you find that it’s a bit harder to market offline because of the vast ever reaching capabilities of the online marketplace. There is so much room to promote on the internet that sometimes it can be made difficult to succeed with the offline world, but a few guys I know are making a living off of just that with no internet experience.
Just keep in mind that finding new clients, offline or online, is something you should be grateful for in terms of ease of use. Though you may feel like it’s hard sometimes navigating through all the information out there on being an internet marketer or otherwise running your business, the fact is it’s as easy as pie compared to how it used to be. Imagine that now your studio can be put together in your home for as low as a couple thousand dollars. That’s for everything including a mic, pre-amp, interface, recording software, a laptop and more.
There was a time when such things cost so much money that you needed a $10,000 budget minimum just to get started making music, and that’s if you went cheap. The switch from analog to digital equipment changed the game, and eventually we find ourselves working with computer programs such as Reason or Fruity Loops which completely revolutionize the industry, making it possible for somebody with just a few hundred dollars to start making their first music right away.
Be sure to explore the offline marketplace as well as I know plenty of people making their living without the use of marketing at all. If you enjoyed this article, check out others in our blog and purchase one of our amazing courses, 1 on 1 consulting or web design.
Driving Traffic for Beat Sales
Today I wanted to write about a very important subject: how to drive traffic to your beat selling website in order to make the most amount of sales possible. The fact is that without a stable amount of web traffic coming to your page, you can pretty much guarantee your business will not be able to take off. It’s about making your website as popular as possible using methods to bring in traffic that actually work.
Before I talk about traffic sources, I want to mention that the first step is actually to make sure you’re retaining the traffic once it comes to you. If you’re not being smart and building your traffic sources in a sustainable way, then the traffic isn’t going to help as much as you might feel like it should. Instead of focusing on sales at first, focus on building your mailing list and using the list to organically make sales.
This is what retaining traffic is all about: traffic gathering. Just because 100 visitors come to your website every day doesn’t mean you’re making money off of your business. But if 100 people come to your website per day and of those 100 people about 20 of them join your mailing list, then you’ve got a business model worth talking about. At 20 opt-ins per day or 600 opt-ins per month, you’ll have a gigantic mailing list by the end of that year which can be used again and again to generate income even if your traffic falls off the face of the Earth.
To get people to join your mailing list first you’ll need a good free incentive offer for joining. Don’t expect to get a high opt-in rate just by putting up a web form and asking your visitors to join. You need to give something away for free and it needs to be automated. In the beat selling business the best way to do this is to give away a single beat for free to anybody who joins your list. It can be the same beat so that way it’s a totally automated system.
Once you’ve secured a good opt-in rate, the next thing to do is to drive traffic. This can be done in a number of ways including Twitter, Facebook, Soundcloud, YouTube, Soundclick and more. There are virtually endless traffic sources but only some are worth mentioning as others may not provide the same success for you. Google is another big hitter in terms of high quality website traffic, but Twitter is the best place to start if you just want to get going right away.
Refer to this article to learn about Twitter marketing and how to automate the process in order to bring you long term success and results. It will show you software that you can buy right now with a discount code we provide to bring you results.
Aside from that though I think one of the strongest things to focus on is SEO and ranking on Google. It’s not easy to rank on Google and the vast majority of businesses that try end up failing, but if you can somehow pull it off then you’ve got yourself a cash cow unlike any other. There’s no other form of free traffic that delivers quite as well as Google, much less having the top quality buyer’s traffic you need.
But even if ranking on Google is simply too big of a task for you, you can always use Bing Ads or Google Adwords in order to advertise your website on the search engines using pay per click models. To do this successfully, building your email list with the traffic is more important than ever.
Entering the Entertainment World
Today I wanted to discuss a simple factor to your success as a music producer or artist: entering the world of entertainment. If you plan on becoming successful as a music producer I think it’s important to understand what you’re fighting for and the only way to do that is by actually entering the game. For instance just the other night I went out to a local club for one of my best friend’s birthday. There were plenty of people in the club but probably at least a third of them were there with the group I came with, seeing as we rolled in with a huge group.
I’ll be completely honest here, the night started at a bar across the street from the designated club which was the final stopping location. Even at the bar the world of entertainment starts to unravel itself around you. We began by sitting at a large booth with at least ten people in our group already even when the night was young. Music was playing at the bar and there were TV’s on as well playing the music videos visually.
The music, televisions and friends: this is the world of entertainment. So looking at where the money gets spent is important if you plan on making it far in this industry. At the bar in the beginning one of the most noticeable places money was spent up front was most definitely food and drinks. In fact roughly half of the money spent throughout the night was on alcohol alone, not including money spent on things like gas, food and drugs for the night. This is important information, it means if you’re going to be doing shows, performing or otherwise trying to make money in entertainment, roughly half of the income you have to potentially make isn’t from your music at all but actually from alcohol.
So assuming you’ve got your own venue and you can sell alcohol, already your chances of profiting go through the roof when compared to the same show without alcohol, or a show selling alcohol and food that you don’t get to see any of the profits from.
Then you’ve got tickets to enter, but usually that’s only about $5 for a club on a weekend. Which, of course, is the price of a single drink at these venues. So even the tickets don’t make up as much money as the alcohol does.
Now when you perform at a venue as an artist, usually you get a percentage of the ticket sales (And it’s much less than 50% most of the time), and you don’t get a dime off of the food and drinks sold, which is really where the venue profits anyway.
Having said that, for every song that they play at a club, there is a dance beat to it. So by making dance music and licensing it off to artists you can get spins in clubs which ends up making you money. But the artists who use your beats for these types of songs are not the centerpiece either: the centerpiece for the person coming to a club is the party. That’s why while the artist really doesn’t matter at a club (you can play pretty much anybody you hate on, including N Sync, and with enough alcohol and good friends you’ll probably dance all the same), the beat does. If the beat were slow nobody would know what to do.
So you end up having DJ remixes of popular songs for the most part. A lot of times the club won’t even play the original versions of these songs, but chopped versions that are faster paced and with different beats in the background.
I think that going to the clubs once in a while is important if you expect to make it in the entertainment industry because it’s important to understand what entertainment really is. You’re getting money from bringing fun to people’s lives, whether that be in the form of drunken dancing or in the form of great suspenseful music for an action movie. No matter where your music goes in entertainment, it’s all meant to serve one purpose: to eliminate boredom and make people feel intrigued.
Real money isn’t made off of album sales, it’s really more towards the things you can sell that make you money. Whether it be t-shirts, alcohol, licensing for movies or selling your beats to rappers, you have to follow the money. If the songs you’re making aren’t acceptable for clubs, movies, TV shows or commercials, then you need to rethink what kind of music you’re making and whether or not you’re really ready to enter the world of entertainment.
Be sure to support us by purchasing a course, hiring us to design an awesome marketable website for you, or paying for 1 on 1 consultation to upgrade your business big time.
How Customer Service Affects Sales
A common misconception about selling beats is that there is some secret method to making money that nobody is telling you about. The problem with this misconception is it gives producers a reason to say to themselves, “It’s not me, it’s the market.” Any time you find yourself blaming outside circumstances for your poor sales try to look at the person in the mirror instead.
The fact is that making money isn’t exactly hard to achieve. You come out with a product, which in this case is your beats, and you sell it for what others consider to be a fair marketable price (which you can find out by comparing yourself to other competitors and comparing their prices to your own, quality VS price is the balance here). But aside from that, what’s really going to make your business stand out in a competitive market with small amounts of wiggle room?
The answer might surprise you. Truly I think the answer to this question is actually customer service and branding. If your brand name can stand out as being high quality, low priced and fantastic customer service, then any promotion you throw at your business will likely become profitable with the right moves in place. I can’t guarantee this of course, for all I know you’re making poor investments, but if your brand stands out in terms of salesmanship, customer service and quality, then you’ve got yourself the makings of a power brand.
If somebody contacts you and you’re willing to be friendly, courteous, punctual and grammatically correct (yes, grammar matters when you’re being a customer service representative), you’ll have an easy time talking them into buying more. One of your main jobs as a customer service rep is to actually convince the customer to pay more for a bulk deal or something similar. If you get a chance to talk to somebody, definitely help them put money in your pocket but also do yourself a favor and try to offer them a better deal at a higher price for bulk products.
It’s all in the presentation. If you’re doing your job as a good customer service representative and salesman then you’ll see that just wording something a little differently can make it sound much more appealing. Instead of asking “Want to buy two instead of one?”, you should get them up to the sweet spot where they’re ready to pay but before sending them an invoice of any kind, right when they’ve already agreed on the price, make them a bulk deal offer at this moment when they’re thinking about saying “Yes” to your original offer.
Do this by simply explaining that they can save money by buying more now. Make the deals better as they go up. If you’re selling exclusive rights for $300, for instance, then tell the prospect if they buy two they can get them for $500 ($250 each), or if they buy 3 they can get them at the cheapest price, being $660 ($220 each). That way you give them real incentive to pay you more, and they appreciate you making that offer before they lock in and pay you.
You’d be amazed how many people will buy more if you just give them a chance to show you their cards. What I mean by this is when a customer contacts you they’re not going to tell you they have money in the bank, they’re going to try to hustle you. So as a hustler, you have to be willing to hustle back a little bit but by being as genuine, kind and appealing as possible.
Be sure to purchase a course from our website, enroll in our student program or hire us for web design if you want to take your business to the next level and truly succeed selling beats online.