How Customer Service Affects Sales
A common misconception about selling beats is that there is some secret method to making money that nobody is telling you about. The problem with this misconception is it gives producers a reason to say to themselves, “It’s not me, it’s the market.” Any time you find yourself blaming outside circumstances for your poor sales try to look at the person in the mirror instead.
The fact is that making money isn’t exactly hard to achieve. You come out with a product, which in this case is your beats, and you sell it for what others consider to be a fair marketable price (which you can find out by comparing yourself to other competitors and comparing their prices to your own, quality VS price is the balance here). But aside from that, what’s really going to make your business stand out in a competitive market with small amounts of wiggle room?
The answer might surprise you. Truly I think the answer to this question is actually customer service and branding. If your brand name can stand out as being high quality, low priced and fantastic customer service, then any promotion you throw at your business will likely become profitable with the right moves in place. I can’t guarantee this of course, for all I know you’re making poor investments, but if your brand stands out in terms of salesmanship, customer service and quality, then you’ve got yourself the makings of a power brand.
If somebody contacts you and you’re willing to be friendly, courteous, punctual and grammatically correct (yes, grammar matters when you’re being a customer service representative), you’ll have an easy time talking them into buying more. One of your main jobs as a customer service rep is to actually convince the customer to pay more for a bulk deal or something similar. If you get a chance to talk to somebody, definitely help them put money in your pocket but also do yourself a favor and try to offer them a better deal at a higher price for bulk products.
It’s all in the presentation. If you’re doing your job as a good customer service representative and salesman then you’ll see that just wording something a little differently can make it sound much more appealing. Instead of asking “Want to buy two instead of one?”, you should get them up to the sweet spot where they’re ready to pay but before sending them an invoice of any kind, right when they’ve already agreed on the price, make them a bulk deal offer at this moment when they’re thinking about saying “Yes” to your original offer.
Do this by simply explaining that they can save money by buying more now. Make the deals better as they go up. If you’re selling exclusive rights for $300, for instance, then tell the prospect if they buy two they can get them for $500 ($250 each), or if they buy 3 they can get them at the cheapest price, being $660 ($220 each). That way you give them real incentive to pay you more, and they appreciate you making that offer before they lock in and pay you.
You’d be amazed how many people will buy more if you just give them a chance to show you their cards. What I mean by this is when a customer contacts you they’re not going to tell you they have money in the bank, they’re going to try to hustle you. So as a hustler, you have to be willing to hustle back a little bit but by being as genuine, kind and appealing as possible.
Be sure to purchase a course from our website, enroll in our student program or hire us for web design if you want to take your business to the next level and truly succeed selling beats online.