Earning $3,200 Worth of Free Advertisement in 2 Weeks
Today I wanted to write an interesting article that I think a lot of people will find helpful. I wanted to explain a personal experience I’ve had over the last couple of weeks that has changed the way I have started looking at marketing in general. Let’s say you have a slow couple of weeks one month and you sit around your computer, twiddling your thumbs, thinking that you just no idea what to do, right? I think this is a common place for anybody to be in especially running a business.
It’s not like we have somebody hovering over our shoulder telling us exactly what to do and what to think. It’s more like we are running as the captain of our own ship, but we don’t really have a clear destination or even all the skills necessary to man the ship. So it’s up to us, as entrepreneurs and small business owners, to fill in the gaps wherever we can and do our best to come up with a game plan each and every day.
This month, I had caught up with all my web design projects and I had a bit of free time on my hands. I decided to spend my time actively searching for ways to boost my current marketing capabilities, because hey, why not? What I did is I researched the internet and found all sorts of top notch SEO companies that either didn’t have websites or needed websites done. I am pretty proud of my portfolio for web design, so I went around sending short but sweet emails to lots of SEO providers and other advertisers.
What I found is that many of these people actually showed interest in what I was trying to offer them. Especially the guys who I had been paying for advertising on a regular basis. The fact is there are people out there who are business minded just like you and I, and they might be willing to make trades for instrumentals and all sorts of things. For me, I was able to trade 3 web design packages to gain over $3,200 worth of free advertising and SEO for my range of companies. Imagine my relief when not only do I not have to focus on SEO or advertising for a while, but I got it all for free!
As a music producer, you can easily duplicate this same process. Imagine offering exclusive, custom instrumentals to artists in exchange for promotion? All you have to do is research and find some people who have something you want, whether it be promotion deals, services or more. You can bring yourself to the next level in your business easily simply by following these easy tips.
I actually discuss a lot of this kind of stuff in my extremely valuable, yet low price eBook, Power. I have always thought that negotiating services is a great way to get things done. This Monday or Tuesday I have a call arranged for a person wanting web design for their barbershop, for instance. When I call them I’m going to offer them a $300 discount in exchange for doing my girlfriend’s hair all pretty. Saves me hundreds of dollars and hey, if I can make some money as well as earn a great hair style for my lovely lady, then why not? Win/win.