Facebook Advertising Methods
Today I thought I would take the time to create a Facebook advertising blog post. There are plenty of ways to make Facebook successful and there are a few key facts I think you should know if you plan on getting involved in this social media platform. There’s a lot to cover in just the short amount of time I have to write this blog post, and I want you to really get the most out of this lesson and blog post, so I’m going to make sure to dive right into it.
Fan Pages VS Regular Pages
The first thing I want to make clear is that there’s already a decision to weight in on before you even get started on Facebook. Are you going to be the guy who has a fan page for your business, or a regular account for your business? The truth is that there is a lot to consider here. First of all, having the fan page means being able to put cool things on your website such as “Like” boxes, as well as many other cool features that come along with it.
The problem, though, is that basically you’re dealing with a page that the majority of your followers won’t be seeing. With a friendly real-person account, you have less of this happening. Facebook has an annoying algorithm in place that only roughly 10% of the people who have liked your Facebook will generally see one of your posts. This number is increased if more people like a certain post, then Facebook might feel generous and end up showing your post to more people.
But for a standard post advertising your service, which won’t be getting tons of likes, will only get about 10% circulation no matter how many likes you have. So if you have 10,000 likes, that number can seem okay because ten percent is still one thousand people seeing your blog post. But if you plan on selling beats on the internet, then every eye viewing your page is essential.
With a normal page you’ll find a lot more people in general will see your posts, but there are limits to this algorithm as well. Unfortunately it’s just one of the things about Facebook you need to keep in mind and consider. A lot of people consider paying for likes to be a waste of money for this reason. One thing to consider is that if you buy a bunch of FAKE likes to blow up your numbers, since only 10% of the people on your feed will see your post anyway, this makes fake likes considerably less effective. What it ends up doing is making it so even LESS people see your post, because now that tiny 10% is split among a bunch of fake accounts as well.
Advertising on Facebook Ads
When it comes to getting likes on your Facebook account, be sure to use nothing but the Facebook advertising tool to get likes (if you pay for them at all). Target your exact audience and make sure you’re getting real likes.
One thing to consider, though, is that EVEN the Facebook advertising tool itself (linked above and found on Facebook’s official website) can provide you with fake likes. This happens because of people using bots and software to like lots of pages all at once, this is a way of boosting your fake likes, simply get a bunch of fake accounts to like you. The problem is, to make it untraceable, these software have to target EVERY page they see.
This means that you’re probably getting fake likes even if you don’t pay for them, if you’re using Facebook advertising tool or any other advertising platform for that matter. But there is an easy way around this. Instead of putting your ads in the sidebar, put your ads only in the news feed. This dramatically increases the quality of the likes you’re getting on your page and it will likely render a lot more real eyes and likes for your money.
I know this is pretty crazy, having to worry about fake likes using a pay per click advertising platform, but it kind of is what it is. The truth is on the table and now you at least know there are ways around this. To further prove my theory, please take a look at this YouTube video made by a different person titled Facebook fraud. The video can explain it with visual details. So if your plan is to sell beats online then this is a good place to start, just know the details so you can carefully plan your advertising campaign.
Learning how to sell beats on Facebook is more difficult than one would imagine because there are so many ways to make money! One way, if you have a page of any kind you can create a page in the apps area which allows you to post HTML content. This is very helpful because you can post opt-in forms for gathering emails from your target clients. This and you can also put a like button right next to it. This is powerful Facebook advertising because you can now get likes AND opt-ins for your money.
Posting in Groups
A simple method for gathering traffic on Facebook for selling beats and other markets is to simply join a ton of groups and make posts every day for them. It drives some traffic and sales, the only problem is that it’s annoying. Other people in your feed have to watch as you post to multiple groups at once, which can annoy your prospects and make you look weak.
But on the other hand, you can easily get traffic and a couple sales this way. So you have to consider if it’s worth building your mailing list a little faster and making a little more money. It’s a lot of manual work and I always like to think of time as money. Well, no, money is time. The fact is time is more important than money, so while money is time, time is not equivalent in value to money. To me I’d rather hire 10 people to do 10 different tasks to get it done in a day, instead of trying to do all ten tasks myself and taking a month.
In this way, simply hiring a group from another country for cheap to help you sell beats and expand on social media platforms like Facebook can be very beneficial. I like to hire out to the Phillipines as I get good work for my money, it’s cheap and they work very hard for me. Knowing where to outsource these kinds of things is important, and realistically you can outsource every single thing you do in business from SEO to Facebook to PPC or whatever else.
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