The Inevitable Outcome of Productivity
When it comes to being a business owner, whether you’re selling beats online or otherwise, you need to know what it actually takes to succeed. Even if your only goal is to have a nice 9-5 job that pays your bills, the fact is you need to be productive. Productivity is the key to success no matter what you’re trying to accomplish. The majority of people waste the majority of their time.
The literal term “productivity” refers to the amount of output you can create verses a certain unit of input. So in general terms, it’s about working smarter and not harder to achieve higher results. But nevertheless if you are highly productive AND put in the time to succeed, then there is an inevitable outcome: eventual success.
Time is more important than money- time is the only thing you have in reality. Once your time runs out, you don’t get a second chance and you can never earn your time back. Time is all you have to spend with family, friends, your work and your business. Choose the things you do with your time wisely.
If you come home from a long day at work and simply don’t have the energy to work on your business, then you may find that it never takes off. This is a constant struggle for many business owners who want to succeed but find that they are not able to accomplish what they set out to do. It’s not easy, trust me, because I’ve tried having a job while I worked on my business and it was extremely difficult to do. It is indeed like having two full time jobs. That’s not easy for anybody I don’t care who you are.
While working on your business may seem impossible, if you do find time to work vigorously towards your goals, even if you only work 2-3 hours a day, you will find that success is almost inevitable. The first step is to simply research as much as you can. Find the right paths to success. If you don’t know what to do with your time then this is the most important starting factor. You must construct a plan and begin working at it.
When you make your plans for your business be sure to include a realistic long-term business building strategy. Building a mailing list is one of the most effective ways to build your business quickly and for the long-term. Making enough money to come up with bills should not be your goal, because in reality you’re going to need something that builds onto itself much more than you’re going to need your first sale or two. Becoming more productive sometimes means ditching the promotion efforts you’re doing if they’re just not working.
Don’t get caught up trying the same tactics over and over again unless you are yielding daily results. I’ve seen people just posting on forums that they will give away a free beat for joining their mailing list, with a simple link to their email sign up form. You can set up your email marketing provider to automatically send an email upon joining that can have a link to a free download and so on.
But if you find yourself bored, playing video games or otherwise wasting your time, be sure to begin working on your business. If you find time to work just 2 hours a day, that’s 14 hours a week or nearly 50 hours a month. If you work 3 hours a day you’re looking at 90 hours a month, or 21 hours a week. Think about it this way: if you find time to work just 3 hours a week on your business, that’s equivalent to treating it like a part time job. So it’s not too difficult to accomplish this even if you’re working.
You can split your work week into different ways as well. For instance you can work just one hour a day and on the weekends you can spend 7 hours a day working. That is another way to meet the part time requirement. But if you’re not at least spending as much time on your business as you would a part time job, how can you expect your business to take off? You need to put your phone away, turn off the TV and the game station, and get to work as efficiently as possible. Don’t be sidetracked.
A lot of producers will say they’re making beats all day and so that’s why they know they are productive and working on their business. But making beats is only half the battle- you have to be able to push your boundaries and get the right kinds of numbers for your actual income, which means you’re going to have to accept that making the product is not the ONLY thing you need to spend time on. You also need to spend time on selling those products and building a long-term business model, or in the end, eventually, your business will fall.