Things About Google to Know in 2015

Today’s subject is all about Google. I’ve been doing SEO and Google marketing for some years now, and I have enough websites ranking that I actually have a diverse experience with Google and the search engines. If you want to raise your position in the charts on these engines you’ll need to understand a few of the changes that have happened to the SEO platform in the past few years.

Recently the entire algorithm has changed completely for Google. This means that the old methods of marketing yourself to gain higher rankings no longer work, but that’s not all it means. One of the biggest (and most annoying) factors that has changed in the recent algorithm is that old bad links now count against you long term.

While before you could just keep the back links coming in and not worry too much about oldies, now Google has a system that puts bias on those old links and will inevitably keep your rankings from proceeding upwards.

While experimenting with the new algorithm, we’ve taken this site (which used to rank #1 on Google for keywords like “sell beats”, “sell beats online” and “how to sell beats”) and brought it back up significantly in the charts. However for a time we couldn’t get past the fifth and sixth pages on Google, which anyone can tell you will bring you virtually no traffic to your website.

No matter how we did back linking, or how we proceeded with our SEO efforts, we were always in a losing battle with the big G. To overcome this we started looking at our old links instead of creating new ones. By focusing on using the disavow tool and also deleting old back links that were causing us harm, we saw the first true jump in our SEO in over a year. We flew overnight from the fifth and sixth page all the way up to the second and third for these same keywords.

That’s a LOT of movement for a single night. So from there we started thinking a little harder and trying to figure out how we can further improve our rankings. Since then we’ve done several tests and research experiments on our website’s backlink profile. We’ve found that there are still links which we have yet to disavow which are hurting our rankings by using reverse algorithms to test.

In the next week or two we’re going to be disavowing the remaining back links, and we expect to see another large jump in the charts. Perhaps back to the first page since we’re already on the second or third page for these keywords at this point. It’s not unrealistic to think that this will bring us back to the first page as there are still lots of backlinks hurting our rankings currently.

So all in all, when it comes to Google, it’s not just about ranking using backlinks anymore. It’s about looking at what is actually holding you back from rising in the charts. If you’ve experienced falling in the charts then you must know of these simple basics to be able to rank yourself again.

Also you should keep in mind that whitehat back links are the only ones Google wants to see these days. There are ways to do manual link building successfully by using proxies and uploading material from different IP addresses. Then sharing that material on social networks is pretty much enough to make it happen.

We’ll keep you updated with our rankings and how this continues to play out, but one thing is for sure: we are on our way up, and you can be too.