Top Features Your Website Should Have
So how do you make sure your beats remain selling no matter what? Well there’s no simple answer to this question because so many factors come into play. However there are some ways to make your website convert a lot higher so let’s go over those.
First of all you have to ask yourself if your website really seems like it’s going to make you sales? A lot of people think a REALLY BIG SLIDER at the top of their website is going to make them money, for instance (I can’t even tell you how common it is to find these enormous sliders).
But in truth that is going to lower conversions into sales. The reason it lowers your conversion rate is simply because it has absolutely nothing to do with selling. People come to your website and see this massive slider and it doesn’t do a thing for them when it comes to making them want to pull out their credit card and spend.
For any sales page you want to bring the focus in on your actual beats. You need to make the main focus of your website what you’re selling so that you can bring in more sales. This means having your store on the front page as well as other factors. You need to have the right bulk deals in place, you need to be on the right websites and have the right system in place for making sales.
So what does your website need to have in place?
1. A beat store with automatic delivery.
Having automatic delivery and a store is extremely important. If your website has no way to pay you then obviously you’re not going to make any automated money. This is a strategy I’ve talked about many times in Automation Mindset, one of my favorite eBooks which I’ve written.
The idea of an automatic beat store is that you don’t have to deal with deliveries anymore. All you have to worry about is sending traffic to your page. That, and all the other things you have to worry about, that is!
2. Email opt-in forms and the like.
No matter where you are in your beat selling business, you definitely want to have the right email opt-in forms in place. If you don’t already have an email marketing service in place, I would suggest Aweber Email Marketing because it is by far the best options for beginners.
With a lot of the email marketing service providers you have to custom code the forms to make them look good (not for newbies or the faint of heart). So with the service linked in the paragraph above, you’ll find that making a form is as easy as it can get.
Without gathering email opt-ins for your business, it is safe to assume you are losing out on money. The fact is that no matter how you promote your website you need to collect the leads you’re sending to your site or else you are basically wasting money on promotion that could be savored.
3. Share to unlock features.
Having a share to unlock feature can be similarly powerful as a good share locker will allow you to “force” people to like you on Facebook, follow you on Twitter or otherwise share your content to make it go viral. This is the same concept as having email opt-in forms on your website because it allows you to gather the leads you send to your website onto your social media lists.
4. Make it a community based website.
This is something I am personally working on every day, trying to make it possible for others to get involved and find success with a monthly service. The reason a monthly service is so powerful, even if you do not charge monthly, is because getting the community involved is the easiest way to increase your sales.
I have one client in particular who really took this to the next level. By offering a spot on his website he also gains promotion from all over the world as new producers promote his website.
5. Customer support matters… A lot.
How easy is it for your customers to come to your website, check out your products and get in touch with you? If the answer is “not easy” then this is a big mistake. Customer service can literally make or break your business. You need to have the right support in place and when people do contact you, you need to be the one to talk them into buying more stuff than they came for!
You do this by simply creating great deals right there on the spot. Try to figure out what the customer’s goals are. You won’t be able to convince everybody to spend more (or to spend anything at all for that matter), but you need to use your customer support line as a sales line as well. You should use your skills to talk people into purchasing more products by offering them certain bulk deals for cheaper.
I hope this article helped! More to come.
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